Written in 1936, this book was initially authored to support the teachings of Dale Carnegie. Carnegie, in fact, had been teaching adult education courses since 1912. Chosen as the #1 business book of the century (by British Life magazine), How to Win Friends is written in a highly personalized, colloquial style that is reminiscent of a lecture.

The book was designed with professionals in mind, and designed to help professional people do better in business by helping them make social contacts and improve their speaking skills. It was also written with a certain earnestness in mind. Carnegie was a big believer in sincerity when it came to dealing with other people.

• The six ways to make people like you
• The twelve ways to win people to your way of thinking
• The nine ways to change people without arousing resentment